How the smell of your business is costing you money
The smell of your business can impact your customers, staff, and revenue either positively or negatively, costing you business, harming your branding, and lowering your team's productivity. Managing how the smell affects your business is often called scent marketing and is a part of the value you can provide to customers as an added service for being in the store. In general, people want to be in a place that smells good. If they like the smell, they stay longer, have more affinity for the brand, and trust the brand more. Scent marketing even goes as far as to affect the customer's purchasing behavior and the staff's ability to work.
Bad odor damages branding
Your physical location is an important factor in how your business is perceived. It comes after the product or service but can leave a long-lasting impression. This leaves the customers to perceive you through a halo effect. This halo effect essentially makes the customers reason that if you cannot take care of your business, you must not take care of the product or service.
Customers spend less time shopping
The smell of a business can deter customers from staying too long or even stepping in in the first place. The time they spend in the store is important because the longer a customer spends in a store, the more products they see, and the more likely they will buy. The customers also will feel a sense of investment with their time, so they will buy more to make the investment of time worth it.
Decreases workplace productivity
Bad smells in a workplace can reduce worker productivity. Bad smells cause distractions, distress, or bad memories that are associated with the smell. The memories can cause workers to have differing unpleasant responses. We've all been in a muggy environment where we can't breathe and want to leave. Having a cool, refreshing workplace that smells good is optimal for keeping your team happy and productive, even if they get used to the smells over time.
Shows poor professionalism
Having a pleasant smell creates a positive halo effect that shows the customers that you take your business's smell seriously, so you are more likely to take your product or service seriously. On the other hand, if you cannot take care of the smell, the customers will be on the lookout for more problems and start to have a negative predisposition. This will result in the customer having a lower perceived value while also ranking you lower than you could have been when compared with other businesses, even if the other businesses may have had the same problems.
Why your business may smell
- Old carpet
- Mold and microbial
- Uncleaned spills
- Poor air circulation
- Leaking appliances
- Clogged up pipes and sinks
- Forgotten food
The easiest way to get rid of these smells is by calling your local professional cleaners SERVPRO. Most of these causes for smell can be cleaned up by SERVPRO, outsourcing the cleaning process, so your business can focus on business, and the professionals can focus on getting your business back to a professional state.
HVAC fragrance scenting
After the causes of the odors are eliminated, the easiest way to make your business smell good is by adding an HVAC fragrance scenter. These pump out a fragrance evenly through the building. They won't leave residue and soot, like candles. They also do not need constant dispensing and maintenance, like aerosol cans and battery-operated scenters. SERVPRO can install these fragrances after the cleaning process is over.